Today’s society is open to understanding & being apart of change. Goodlyfe is a concept for an environmentally friendly app that creates a symbiotic relationship between our environment and the individuals who use it. Through an informative, participative and reward based system users are attracted to being part of the Goodlyfe community. Individuals can explore a variety of challenges hosted by industry leading companies that Goodlyfe has partnered with thus creating an incentivized community dedicated to helping fight common environmental issues.
In exchange for their participation they are rewarded discounts, cash prizes and other rewards from Goodlyfe Partners. To execute this, the challenge page was designated as the Home page. Users can then explore the feed and the map to see what challenges other users are participating in and where they are happening.
As UX Manager, I was in charge of designing and overseeing the final look of the Goodlyfe app. The goal for this project was to create a user friendly interface that easily allowed users to immerse themselves into an environmentally friendly community. Through a variety of brand sponsored challenges users are incentivized to do things like use reusable cups, ride a bike instead of using a car, and participate in community clean up events.